Yesterday, the UK charity, Surviving Economic Abuse, launched their new campaign, End Economic Abuse, with the release of a short film developed by our in-house production team at Media Zoo, to highlight the lived experience of this devastating but largely invisible form of abuse.
Managing Director, Rachel Pendered, Media Zoo -
“Economic abuse is an unseen crime that can only be tackled if people understand how it traps people. Victims of this abuse often describe a feeling of drowning. Media Zoo created a film that was powerful enough to let the audience experience just a little of what it must be like to be a victim. We are honoured to work with SEA to help raise awareness of economic abuse and to highlight and promote the new platform and resources available to victims and survivors.”
The launch was timed to coincide with the first reading of the Domestic Abuse Bill in the House of Commons, with the bill naming and defining economic abuse in law for the first time. The Home Office has endorsed the ‘powerful’ new film and has since shared it via its own channels too. Since its release yesterday, it has already garnered some incredible praise:
10 Downing Street -
“Can I just say it’s brilliant – really, really powerful.”
Home Office press team -
“I just watched it and it is incredibly powerful, a really excellent piece.”
Experts by Experience -
“A powerful film and the emphasis on the devastating isolation and gradual process of economic abuse is spot on. Well done to both yourselves and the film company. The more women know about this abuse, the better.”
"The film company have obviously done their homework & have produced an excellent film. Some of the actor's words echo my thoughts at the time that I was going through economic, psychological & physical abuse."
This campaign, End Economic Abuse, aims not just to support those women already impacted by economic abuse, but reach many others who need information and support to spot the signs and respond appropriately. This too will enable professional services such as financial institutions, the legal system and the police to work to hold perpetrators to account, with the political gravitas that this form of abuse now has.
Click here to see the full video. Warning - the video contains content some viewers may find distressing.
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