As the UK"s largest privately owned company, INEOS moving its head office from Switzerland to London was big business news. But how could the company make the most of the opportunity, for staff and media. Media Zoo’s events team knew we could use the moment to create massive impact and designed a glamorous office opening.
Because the timing was just after the Brexit referendum, we spotted the opportunity to make a massive political impact with the UK Government. We styled the event around a central theme: Back In Britain, creating a twin meanings of INEOS moving to back to Britain and the fact that the company was "backing Britain". We invited VIPs, influencers and the media to attend the celebration, along with media trained INEOS management and senior staff. With interactive events, themed bars and activities on each of the five levels of the new office, the event had massive impact.
Over 300 UK and International guests attended the event including a number of government ministers, top tier media reps, business leaders and influencers. The launch was covered by ITV’s News At Ten and many of the UK’s traditional and digital business media, earning in excess of £1m AVE.