March’s coverage reflects a shift in how Mediazoo is showing up in the media. The themes are familiar - AI, uncertainty, leadership - but the tone has changed. There’s less focus on possibility and more on action. Across this month’s press, what comes through is a growing expectation: organisations aren’t just looking for ideas anymore, they’re looking for clarity, confidence, and something they can actually use.
The launch of Finer Vision, Mediazoo’s dedicated AI skills division, saw a breadth of coverage, most notably in Training Industry and New Digital Age. It marks a move away from experimentation towards something more practical. The coverage reflects where many organisations now are - past asking what is AI? and into how do we make this work? Finer Vision positions Mediazoo in that space, focused on building capability that can be applied, not just understood.
That same thinking carries into leadership. In Financial News, our Chief Uncertainty Expert, Sam Conniff, challenges the idea that resilience is enough in the current climate. It’s a familiar concept, but one that feels slightly out of step with what’s needed now. The argument is that leaders can’t just absorb pressure, but need to respond to it, make decisions within it, and move forward without waiting for everything to settle. It’s a more active kind of leadership, and one that Mediazoo is increasingly part of shaping.
The theme of uncertainty runs through the month in a more human way as well. Our in-house Uncertainty Experts appearance on Jon Richardson and The Futurenauts podcast brings a lighter tone but lands on something quite real: uncertainty isn’t something to fix or avoid. It’s something to get used to. And the organisations that are adjusting to that idea seem to be the ones moving quickest.
On the client side, there’s a continued sense of momentum. The CRC Evans win covered in both PR Week and Campaign reflects the growing strength of Mediazoo’s specialist Energy, Industrial Infrastructure Comms Practice, and sits within a wider pattern of being brought into more complex, competitive conversations. The coverage points to a growing reputation, but internally it feels more like alignment of being asked to solve the kinds of challenges Mediazoo is increasingly set up to deliver against.
Recognition this month reinforces that direction. Coverage in Learning News saw Mediazoo climb into the UK’s top five in the EVCOM rankings and named the most awarded agency of the year. It’s a marker of consistency, but more importantly, relevance; the work is landing where it matters.