News & Views

The Red Line Campaign

Sexual harassment in the workplace isn't just a compliance issue – it's a cultural crisis that demands immediate action. That's why we at Mediazoo have developed 'The Red Line', a transformative campaign that goes beyond traditional training to create lasting behavioural change. Why Now? The statistics are stark: 97% of women aged 18-24 have experienced sexual harassment, according to UN WOMEN UK. Perhaps even more troubling, 96% didn't report it, believing nothing would change. With October's Worker Protection Act now legally requiring employers to provide sexual harassment training, the moment for meaningful change has arrived. "Having spent over 20 years in production, I've witnessed and experienced countless instances of sexual harassment," says Liz Robinson, Managing Director of our Creative Studio. "That's why it is vital for Mediazoo to lead the way by delivering best practice when it comes to building safe and inclusive workplace cultures." Beyond Compliance: A New Approach 'The Red Line' represents a fundamental shift in how organisations address sexual harassment. Launched during Sexual Abuse and Violence Week, our campaign lays crucial foundations for preventing sexual violence by targeting one of its core roots. "The Red Line is all about getting rid of the ambiguity, calling out sexual harassment for what it is and not excusing it through culture or banter," explains Jodi Summer Williams, Creative Director. "It's about taking a clear, firm stand against it. Drawing it bright and saying - 'here is the line and we aren't going to tolerate anyone crossing it.'" A Two-Pronged Strategy for Real Change Our approach combines powerful awareness-raising with comprehensive education: Striking Campaign Materials: Including an impactful launch film, posters, and personal testimonials that highlight sexual harassment as a universal workplace issue Interactive Learning Module: Built with cutting-edge technology and designed for customisation across different sectors and organisational contexts "It was important to us to have a two-pronged approach," Williams notes, "in order to really achieve the behavioural shift that is so needed - both raising awareness through a striking poster series and film, and educating through interactive digital training." Taking a Stand Recent high-profile cases across industries demonstrate that many organisations still struggle to address sexual harassment effectively. As Liz Robinson emphasises, "I feel it's vital for us to have a strong position in this area, not only as a business for our colleagues but also in the creative sector where we know that sadly, these kinds of behaviours have been tolerated and swept under the rug for far too long." By combining storytelling, behavioural science, and established methodology, we're pioneering innovative approaches that drive real change. 'The Red Line' isn't just another training programme – it's a commitment to creating safer, more respectful workplaces for everyone. Want to learn more about implementing 'The Red Line' in your organisation? Visit https://hub.mediazoo.tv/red-line for more information about the campaign and complementary access to the launch film during February and March, or email [email protected] direct.

Mediazoo Named PRWeek's Number 1 Internal Communications Agency

Mediazoo has once again secured the number one spot as the leading Internal Communications agency in PRWeek’s Top 150 2024 list, marking another year of excellence following our top position in 2023. This recognition reaffirms our commitment to delivering powerful and innovative internal communications that drive real engagement and behaviour change. Internal Communications continues to be a vital force in transformation campaigns, helping businesses navigate change and strengthen employee engagement. Over the past year, we’ve played a crucial role in driving initiatives across key areas such as Consumer Duty, DEIB, ESG, and HR technology adoption, ensuring companies can communicate effectively and create meaningful connections with their workforce. A major shift we’ve observed is the increasing demand for personalised content, mirroring the way employees consume media in their daily lives. As hybrid working has become the norm, organisations are turning to internal social media, podcasts, and employee advocacy to enhance engagement. The need for diverse, targeted content is growing, with formats ranging from dynamic video storytelling to interactive Yammer discussions and customisable social media assets. This award is a testament to our incredible team and clients, whose trust and collaboration have enabled us to push boundaries in the world of internal communications. We look forward to another year of creating compelling content that empowers organisations and inspires positive change.

One Film. Two Grand Prix. Twelve Golds.

Media Zoo's powerful film about vulnerable customers claimed the Grand Prix at the New York Film Awards, triumphing over hit series 'Peaky Blinders' in a stunning industry upset. What began as a brief for a 30-minute eLearning module transformed into an emotionally charged film that has garnered international acclaim, including six Gold awards at Cannes and six at the New York Film Awards. "During our discovery phase, we heard a phone call that stopped us all in our tracks," recalls Media Zoo's Strategy Director. "Listening to that 11-minute recording of a stroke survivor trying to pay his bills, being repeatedly blocked by security protocols - it was heartbreaking. I remember saying to the client, 'Just let people listen to this call - anyone who listens will instantly want to be part of the solution." The client's vision for new learning content led to an even more impactful approach. The resulting film reconstructs the customer's journey, following them from hospital rehabilitation to isolated days at home, capturing the mounting frustration of unpaid bills and unsuccessful attempts to access their account as the orignal call provides the heartbreaking jeopardy. "We wanted to show the human cost of rigid processes," says the film's director. "Every frame was carefully crafted to help colleagues understand the real impact of their decisions on vulnerable customers' lives." The film forms the cornerstone of a broader cultural change programme, supported by innovative elements including 'Gogglebox-style' recordings of colleague reactions and facilitated discussions. Since its launch, it has become a catalyst for service improvement initiatives across the organisation. "What makes this win particularly special is that we weren't trying to create award-winning content," notes Media Zoo's CEO. "We were trying to create lasting change. The fact that it's been recognised alongside major entertainment productions shows the power of authentic storytelling in business communications." The campaign has already driven significant improvements in vulnerable customer service metrics and continues to be used as a benchmark for empathy-led customer service training across the financial sector.

An Irishman, a gorilla and a manuscript walk into a bar

It wasn’t exactly like that, but it wasn’t far off. I was sitting at an awards ceremony in 2023 where our CreativeStudio had been shortlisted, and we were in with a very good chance of coming home with some hardware. I was in a great place, projects were running well, we were winning great work, and this night was a celebration. Sitting in an SLT sandwich, my CEO to my left, my MD to my right and a very senior client opposite, we were chatting about brands, sponsorship, who’s doing it well and setting the world to rights. In between the free pouring Malbec and the call of our agency peers over the pulpit, I got hit with a bombshell. The client, incredibly focused, looked right at me and challenged me to, “Find the Media Zoo logo for me in this program. You guys are a title sponsor…” Caught off guard and instantly embarrassed, I couldn’t find it. I couldn’t separate our logo from a sea of logos on a sheet. Not great. So that was the trigger. But not to be too trigger happy, I knew it needed testing and qualifying. Overlooking the processes we go through with clients when doing work for ourselves is a trap many agencies fall into, and one that we wanted to avoid. I joined this business in late 2022 at a time of rapid growth and an updated brand refresh had just happened. I didn’t want this to be a me thing. Redoing an entire business’ brand proposition, strategy and visual identity is not an easy task nor one to be taken lightly. I knew there was a desire among the business, but it was also met with fatigue and disbelief. “Do we really need to change?” was a common question and it took me a while to find the right response. From testing internally and externally, it was a resounding yes in secret but nobody wanted to say it aloud. Enter the Irishman. Fast forwarding to today. We are about to launch the brand and I’m writing this entry about 5 days before it makes its way into the world. Every brand has a story, but not every story is told well. Nine months ago, we looked inward and saw a gap between who we were and how we presented ourselves to the world. Our mission to inspire positive change felt as sharp as ever, but our visual identity didn’t quite carry the same weight. It was time for a change, and not just a superficial one. This was about creating something that truly reflected the soul of Mediazoo: who we are, what we stand for, and the future we’re building. What followed was a journey of discovery, collaboration, and creativity. The Design Studio is a team I’m incredibly proud of. I love our work, the ethos of our people and the diversity of thought within the team. A small but vibrant community of incredible creatives, each person on the team expressed interest in shaping the future of the agency, “for the last time”. That’s a promise I made them which I plan to keep. Over the course of nine months, we listened to feedback, gathered insights, defined our direction, and poured our energy into crafting a brand identity that feels bold, meaningful, and unmistakably ours. It’s a statement of purpose. This wasn’t about trends. It wasn’t about a quick fix. This was about depth. It was about asking the right questions and refusing to settle for anything less than a brand that feels alive with meaning. The process started with listening. Brand audits, focus groups, and surveys revealed the truth: while our storytelling work is celebrated, our brand wasn’t carrying the same impact. It wasn’t distinctive enough. It didn’t quite reflect the energy and ambition we bring to every project. That realisation sparked something big: a commitment to building a brand that speaks as powerfully as the stories we tell. From there, we began the work of definition. We brought teams together, workshopped ideas, and honed our identity into something we could all stand behind. This wasn’t just about words or visuals — it was about getting to the heart of what drives us. We reached out to every single team in the business to gain their perspective. I wanted opinions from everyone. When I made it up to the first floor from our studio I was met by the minds of the Transformation team. Transformation sits at the core of everything we do, and that’s where our some our best work emerges. It’s deceptively simple but deeply resonant: transformation driven by the fusion of art and science, guided by the lenses of people and purpose, and realised through storytelling. It’s a beautiful thing and that team is made up of experts who I hold in massively high regard and have learned a lot from. I wanted to embody some of their thinking to interrogate this project from end to end. Enter the gorilla and the manuscript. The creative process was where the ideas really came to life. We explored, tested, and refined. From reimagined gothic blackletter typography that nods to our journalistic roots and the familiar kah-klunk of the printing press, to the "M" motif inspired by the quiet strength of a gorilla in a staunch stance, every detail was chosen with intent. The gorilla, with its calm power and resilience, became a perfect metaphor for how we approach our work — making a meaningful impact without shouting for attention. The typography, meanwhile, bridges tradition and modernity, celebrating the foundations of storytelling while embracing the possibilities of the digital age. The “M” is a custom addition, and a graphic interpretation caught somewhere between gothic blackletter and a classic sans serif. And then there’s the colour palette — a vibrant mix of Purple Haze, Ultra-violet, Signal Red, and Golden-hour, balanced by the grounding simplicity of off-black and off-white. These emotional cues, chosen to reflect the energy, trust, and creativity that define Mediazoo. Every element tells its own story, but together, they create a brand that feels cohesive, bold, and unmistakably ours. I couldn’t help but squeeze in some of the familiarity of home in there too. Note: Isle. Of course, a brand is more than just a logo and a colour scheme. It’s a living, breathing system. We made sure this identity wasn’t just beautiful but practical, flexible, and ready to live across everything we do. We tested and refined it through collaboration, making sure it worked for every team, every project, and every touchpoint. This wasn’t just about the destination; it was about the journey. From workshops and sketchbooks to feedback loops and prototypes, every step brought us closer to something that feels true. What we’ve created is a reflection of our mission to inspire positive change, not just in how we look but in how we show up in the world. The refreshed Mediazoo is a statement of who we are and a promise of who we’re becoming. It’s rooted in our foundations but built for a digital age. It’s about bold ideas and meaningful actions. It’s about transformation, not for its own sake, but to create something better. Because at the end of the day, that’s what we’re here for: to tell stories that matter, to connect people and purpose, and to make an impact that lasts. This is a commitment to keep evolving, to keep pushing ourselves to be better, and to keep leading with the belief that storytelling can change the world. So now it’s the start of 2025 and when award season rolls around I will be sitting at those tables with my head high and my heart full knowing that beyond me or my team, this entire agency got behind the new direction and has firmly cemented the Mediazoo name and brand as leaders in our industry with the sole focus of inspiring positive change.

Peak Creativity

Suppose an accountant entered a world of creatives – and was trying their best to keep up. What would they do? That was me (John Power) 5 years ago. True to my trade, I kept an ‘account’ of what helped me. I then put it into the following 1000 word ‘immersive essay’. Hopefully it will help you. Imagine that you’re on top of a mountain. The air is crisp and a cool wind whips your coat around you. It’s late morning. Suddenly the Sun breaks free of some little fluffy clouds - illuminating a landscape of possibilities for miles around you. But, what’s more, you see something else… your ideas taking form in the air around you – fizzing and crackling with their own energy. Your slightest whim becomes a dreamlike vision in the air around you. You feel unstoppable. You’re not just at the top of a mountain. You’re in a state called ‘Peak Creativity’. Can we ever truly reach this peak? Maybe not. But maybe… Part 1: Conditions – Preparing for the Climb Before you even set out for the mythical ‘Peak Creativity’, check yourself. Are you ready? Imagine that you are in the doorway of your house. You wouldn’t climb a mountain in your pyjamas, right? You wouldn’t set off on an empty stomach. You need some hot porridge, a coffee and some gear. The same goes for creativity. There are pre-requisites. • Inspire yourself: Immerse in art, nature, or novelty. Satisfy your appetite… and then some! • Take care of yourself: Prioritize physical and mental wellbeing—sleep, eat, and rest. • Create a suitable environment: Clear distractions. Surround yourself with what fuels you. • Make time: Creativity needs space to breathe. Don’t rush it. Protect it. • Gather what you need: Whether it’s information, paintbrushes or self-raising flour. • Build your team: A diverse, bonded team – aligned on a mission, works wonders. (Conditions are everything you do to prepare yourself for getting creative.) Without these, we are unprepared, lost – and end up going home early. From Einstein to Agatha Christie, great minds have a tip that can help. Like many tips, it bears repeating, even if you know it. Something that can feed your curiosity, offer a change of pace. You can probably guess what’s coming… So, zip up your coat. Tie up your bootlaces. It’s time to step out into the fresh air, and … that tip? Go for a walk. Part 2: Concepts – Finding Seeds of Ideas Imagine you’ve set off. You’re walking a woodland trail, and a kaleidoscope of nature unfolds around you. Sunlight dances through the trees – scattering among ferns, mushrooms and bark. The soft earth beneath your feet seems to whisper of new connections. You spot something small in the underbrush. An acorn. Simple, unassuming, yet brimming with potential. That’s how ideas begin. Small. Quiet. Modest. The best seeds come from cross-pollination: when two different plants meet, they create something entirely new—stronger, more vibrant, more adaptable. It’s the same with ideas. When concepts collide—sometimes from vastly different worlds—they blend and evolve into something extraordinary. There are different ways to do this: • Combine ideas: What happens when you blend two unrelated things? • Use brainstorming exercises: Try Crazy 8s, Morphological Analysis, Innovation Frameworks, or Design Thinking. There are a myriad reliable creative idea creation techniques that suit a range of different scenarios – solo/group, big/small, problems/expression. • Ask questions: Why? What if? How might we? (It might seem obvious, but you can reliably create new ideas by applying proven creative techniques to starts ideas.) If you do this, you’ll end up stuffing your backpack with acorns. You look up and see the craggy peak loom ahead of you. In your pocket you squeeze an acorn that seems particularly potent. Part 3: Craft – Tools to Scale the Mountain Real talk - why does every creative project have a… valley of misery halfway through? Imagine you’re facing a sheer cliff face. It’s impenetrable. You’re stuck. A voice on the wind seems to whisper ‘ideas are useless if you don’t finish them’… You really don’t feel like you’re going to finish this. And then... you see something unexpected… A ladder. Simple. Practical. Right there when you thought all hope was lost. It’s not magic. But using it makes everything feel so much better. You gain height. You advance. You’re back on track. Thank goodness for the trail blazers who create tools and techniques that others can use to get from A to B. These can help you polish an idea – where it’s colour grading or playtesting, crafts enhance your work. There are ideas in every discipline that make scaling the mountain possible. Some of the most useful ladders I’ve found are… • Storytelling: The Hero’s Journey helps structure complex narratives. • Game Design: Iterating on ludeme combinations can rapidly enhance a game idea. • Art and Design: Colour theory and gestalt principles can that deepen your expression. • Improv: The “Yes, and …” principle keeps ideas flowing. • Behavioural Science: Psychological principles – like the IKEA effect can guide behaviour. (Crafts are the reliable techniques help you finish an idea. We can get these from outside of our lane. E.g. at Mediazoo I learn craft techniques from the different departments) When you use these ladders, something strange and interesting happens. You start to combine and cross pollinate the models. Your ideas get richer and you end up not just climbing ladders – but transcending paradigms and creating new ones. That’s when you stop following the route laid out for you and start carving your own path. When you’ve climbed a few ladders and put in the hard work. You look down and realise that your little acorn is a sapling. The End? When you finish an idea. It’s as though the world stops around you. Take a deep breath. Wiggle your toes. You’ve made it. It feels good to be up here doesn’t it? You reflect on how you got yourself ready, you found new things and new paths to elevate them. You can see the forests and crags of challenges you’ve overcome. You can squint back at your tiny house – miles away. So many steps taken. Hang on - is that … another .. higher peak up ahead?

We Achieved Gold Strategic Provider Accreditation by CLO100

Media Zoo is thrilled to announce that we are the first learning provider to be awarded the prestigious Gold Strategic Provider accreditation by CLO100. This landmark achievement cements our position at the forefront of innovation in learning and development. What Does the Gold Accreditation Represent? This gold accreditation is a testament to our unwavering dedication to delivering excellence across every aspect of our work. It highlights our commitment to: Strategic Alignment: Ensuring that all learning solutions are closely aligned with our clients' business goals. Collaboration and Communication: Excelling in building strong partnerships and maintaining open, effective communication channels. Innovation: Pioneering cutting-edge training solutions that push boundaries and engage audiences. Impact: Consistently achieving measurable results that drive meaningful business outcomes. Gratitude to Our Clients We owe this incredible milestone to the support and trust of our clients. At Media Zoo, we are inspiring positive change through our commitment to innovation and excellence. Their willingness to provide feedback and share insights on the impact of our solutions has been invaluable. Together, we’ve proven that strategic, innovative learning solutions can create real, lasting, and inspiring positive change. Discover the Journey to Gold Want to learn more about how we achieved this milestone? Discover more insights in Learning News: https://learningnews.com/news/clo100/2024/media-zoo-celebrate-excellence-in-learning-with-gold-strategic-learning-provider-accolade

AI Training at Mediazoo: Empowering Creativity and Innovation

In a world increasingly influenced by artificial intelligence, the question is no longer “if” but “how” businesses will adapt. At Mediazoo, we’ve taken a proactive approach by training our entire team to leverage AI safely and effectively—not just as a tool, but as a transformative partner in creativity and storytelling. Why AI, and Why Now? Our conversations with clients and industry leaders have revealed a consistent theme over the last two years: everyone is trying to define their relationship with AI. Businesses are eager to harness its potential but uncertain about the path forward. This moment presents a unique opportunity for us. By capturing Mediazoo’s journey with AI authentically, we can inspire others to embrace these the technology thoughtfully and keep people at the heart of their strategies. AI Driven by Creativity AI isn’t just a technological advancement; it’s a creative amplifier. When combined with the ingenuity of our team, it can: Streamline repetitive tasks, giving us more time to focus on big ideas. Uncover deeper insights from data to inform strategies. Open up new avenues for innovation, allowing us to create more compelling, impactful content. But with this potential comes uncertainty. It’s natural to feel apprehensive about adopting new tools and processes. That’s why we’ve prioritised not just skill-building but also building our “uncertainty tolerance”, through awareness, knowledge building and empowerment. This resilience empowers us to navigate this transformative period with confidence. Training for Everyone Our AI training program has ensured that every member of the Mediazoo team feels equipped to use AI creatively and effectively. Key topics covered included: Building AI assistants: Using AI to streamline workflows and enhance personal productivity. Selecting suitable base models: Choosing the right AI tools for specific tasks. Developing effective prompts: Crafting clear instructions to get the best results from AI. Integrating specialised knowledge: Leveraging external tools while safeguarding data and privacy. This comprehensive approach has made AI a seamless part of our processes, enhancing rather than replacing the human touch that defines Mediazoo. Safeguarding Trust Behind the scenes, we’ve implemented robust measures to protect our data, our clients, and our team. AI offers incredible opportunities, but it’s vital to prioritise security and ethical use. By taking these precautions, we’re not only protecting ourselves but also setting a standard for responsible AI adoption in our industry. Leading the Way At Mediazoo, we believe in the power of AI driven by creativity. This isn’t about replacing human ingenuity—it’s about elevating it. By embracing these tools, we’re poised to lead the industry with innovation, authenticity, and heart. Our journey with AI is well underway, and we’re excited to bring our clients and partners along for the ride. Together, we can shape a future where technology and creativity go hand in hand, driving meaningful change and inspiring stories that resonate. If you have questions or ideas about how we can leverage AI even further, don’t hesitate to reach out at [email protected]. Watch this space for AI innovation and product news in the new year. Let’s make this transformation a shared adventure.

5 Wins from 5 Nominations at the EVCOM Awards!

What does it feel like to win 5 awards in one incredible night? Media Zoo celebrated an extraordinary achievement:  5 wins from 5 nominations at the EVCOM (Event & Visual Communication Association) Awards! Here’s the breakdown: • Gold for Diversity and Inclusion for our work with Lloyds Banking Group • Silver and 2 Bronze for the same impactful project with Lloyds • Gold for Best Agency Culture of the Year Our work with Lloyds Banking Group set out with a powerful aim: to inspire the continued adoption of an inclusive mindset, regardless of role. Through emotional and thought-provoking films, we empowered colleagues to reflect and act. The feedback speaks volumes: 💬 “The ONLY bank training course in 34 years with the group that totally stopped me in my tracks and moved me.” 💬 “This is the most powerful training I have ever seen regarding inclusivity.” With nearly 65,000 colleagues trained and a 4.5/5 rating, this project is a shining example of how empathy and innovation can create meaningful impact. Winning Best Agency Culture of the Year reflects who we are as an organisation. As Liz Robinson, our Managing Director of Creative Studio, said: “Many people across the agency have worked so hard to make Media Zoo a kind, inclusive, inspiring and joyful place to work — this award is testament to that.” To our extraordinary team and visionary clients: thank you for helping us to inspire positive change every step of the way. For more info please get in touch at [email protected].

Watch on demand | Epidemic of Disengagement: Storytelling for Change

Inspiring positive change starts with story and strategy. Stories motivate people, and we are 12x more likely to remember stories than stats alone. That’s why we place storytelling at the heart of transformation – it’s the key to driving engagement and lasting change. Discover how storytelling and behavioural insights can transform your internal comms campaigns in our free on-demand webinar, The Epidemic of Disengagement: Storytelling for Change. Join our expert speakers, Catherine Anderson, Associate Director of Social Media & Internal Communications, and Tala Kassabji, Strategic Comms Production Manager, as they share their insights on how to combat disengagement with the power of storytelling. Key Topics Covered: Positive Change through Storytelling: Learn how telling the right stories can drive positive change within your organisation. Boosting Engagement: Find out how developing compelling stories and placing your people at the heart of your transformation campaigns can significantly enhance engagement. Employee Support During Change: Discover ways to help your employees navigate change and why successful transformations prioritise people over processes. Bespoke Scenarios: Understand the value of using true-to-life, bespoke scenarios in storytelling to make communications more relatable and impactful. Integrated Strategies: Learn how to develop a robust strategy and apply a narrative wrapper with authentic storytelling insights. Don’t miss out on this opportunity to gain actionable insights into how storytelling can transform your internal communications and drive success. Watch the webinar on demand now and take the first step towards positive change within your organisation. Read more

Watch on demand | People Over Process: How Human-Centric Transformation Guarantees Engagement

In today’s fast-paced business environment, transformation is no longer optional — it’s a necessity. With enterprises changing more rapidly and frequently than ever before, maintaining a competitive edge requires businesses to embrace transformation as a critical part of their strategy. However, the journey is fraught with challenges: up to 70% of transformation programmes fail. What’s going wrong? In 2022 alone, the average employee experienced 10 planned enterprise changes, yet resistance to change and disengagement remain pervasive. While organisations often focus on processes and technology, the human element — arguably the most crucial factor — is frequently overlooked. Without engaging and empowering the people at the heart of these programmes, success can feel unattainable. But what if there was a better way? Join Yasmine, a multi-award-winning professional and a recognised leader in the fields of DEIB and organisational culture, as she reveals the secret to unlocking transformation success. In this on-demand webinar, Yasmine will guide you through human-centric strategies to navigate change with engagement, empathy, and effectiveness. What You’ll Learn: The Meaning of Human-Centric Transformation: Discover what it means to put people at the heart of your change initiatives and why it matters. Understanding Failure in Transformation: Uncover the common pitfalls that cause up to 70% of transformation programmes to fail. Best Practices for People-Centric Change: Learn actionable strategies to engage your workforce and ensure their buy-in. Practical Tips for Leaders: Gain tools and insights to champion human-centric transformation initiatives within your organisation. Why You Should Watch Transformation is about more than new tools and updated processes. It’s about inspiring and empowering people to embrace change and contribute to the journey. By focusing on the human element, you can drive sustainable, meaningful transformation — and Yasmine will show you how. Don’t miss this opportunity to learn from a proven expert in the field. Watch the webinar on demand and take the first step toward a future where transformation is not just a goal, but a success story. Watch now

Watch on Demand | Artificial Intelligence and the Future of Compliance

At Mediazoo, we’re passionate about compliance learning. It’s not just a box to tick — it’s an opportunity to redefine learning, celebrate purpose, and make a real difference. In our media-rich webinar, our Strategy Director, Pete Ashcroft, explores how advancements in AI and our award-winning compliance solutions are transforming Mandatory Learning. Now available to watch on demand, this webinar is your gateway to understanding the future of compliance training. Why Compliance Matters Compliance is essential for protecting individuals, organisations, and society as a whole. However, outdated methods, like the ‘sheep dip’ approach, no longer meet the needs of modern learners. It’s time to embrace scalable, personalised learning that creates ‘sticky’ content — content that engages, inspires, and makes an impact long after the training ends. What You’ll Learn In this engaging webinar, Pete Ashcroft dives into how organisations can: Understand Adaptive Learning: Discover the benefits of tailoring training to individual needs. Harness the Power of Storytelling: Build a strong compliance culture through compelling narratives. Apply Logic to Competence and Confidence: Use advanced techniques to assess learner capabilities. Leverage AI-Powered Content: Explore how AI revolutionises compliance training. Personalise with Data Insights: Gain deeper understanding of your learners through advanced analytics. Shape the Future of Behavioural Experiences: Create meaningful interactions that resonate. Our Creative Compliance Approach Our expertise in storytelling through documentary and drama has helped some of the world’s largest organisations in heavily regulated industries achieve compliance success. By blending behavioural science, creativity, and cutting-edge technology, we craft content that not only satisfies regulators but engages and inspires learners. Celebrating Purpose: Compliance training should celebrate your organisation’s purpose and the role each individual plays in preventing bad actors. Engaging Audiences: Our training taps into emotional peaks and needs, ensuring learners feel connected and invested. Transforming Mandatory Learning: From custom simulations to quick wins using rapid tools, our solutions make compliance training consistent, simplified, and even enjoyable. Our Solutions Cover Fighting Financial Crime Anti-Bribery & Corruption Data Protection & GDPR AI Compliance Consumer Duty Vulnerable Customers Health and Safety Conduct Cyber Security Whistleblowing We also specialise in transforming your existing suite of mandatory modules into engaging, learner-focused experiences. Don’t Just Tick a Box — Beat a Drum Our Creative Compliance strategy turns mandatory training into an opportunity for innovation. By respecting the learner’s time and connecting them to the human stories behind regulations, we ensure compliance content is not only painless but impactful. Watch On Demand Today Ready to transform your approach to compliance? Watch the webinar on demand to explore how AI, storytelling, and advanced data insights can make compliance training a cornerstone of your organisation’s success. Read more