Launch strategy and creative campaign for PG Fast Food’s Glasgow store opening.
Director of Strategic Communications at Mediazoo, Andrew McLachlan, says: “We’re proud to partner with PG Fast Food and Professor Green to launch a brand that’s redefining the fast-food experience.”
(London, UK – 14.01.26) Mediazoo has been appointed to support the launch of PG Fast Food, the new fast food venture from musician and entrepreneur Professor Green.
The brand will open in Glasgow and look to influence culture and lead the evolution of healthier fast food on the UK high street.
Mediazoo will be working closely with the PG Fast Food team to help establish the brand as it enters the market, supporting the brand’s launch.
The Glasgow opening represents the first step in what is expected to be a significant new player in the fast food space.
Andrew McLachlan, Director of Strategic Communications at Mediazoo, said: “We’ve been working quietly and closely behind the scenes, and we are delighted to finally announce we will be the official media partner for PG Fast Food, as the brand makes its debut and redefines the fast food experience.”
PG Fast Food is part of the Hero Brands portfolio.