Mediazoo’s Financial Services communications practice has been appointed to lead PR and social for thisbank, Britain’s newest bank.
The 12-month retainer follows a high-impact national launch campaign, which culminated in a flagship event at London’s The Ned and established strong early market visibility for the bank.
Under the new brief, Mediazoo will oversee earned media strategy, leadership positioning, and social presence, with a focus on building sustained awareness and authority in a highly competitive sector.
Declan Halton-Woodward, Chief Transformation Officer at thisbank, said, “We’ve built a modern bank with strong ambitions, and this partnership will help ensure our profile keeps pace with our progress.”
Andrew McLachlan, Director of Strategic Communications at Mediazoo, said, “Banking is one of the most challenging environments for new entrants to cut through. Our role is to ensure thisbank earns a share of voice that reflects both its ambition and its momentum in the market.”
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20/04/26 - London: Mediazoo’s Financial Services comms practice has been appointed PR and social agency for thisbank, Britain’s newest bank.
The account was won following the team’s successful delivery of a high-impact national launch campaign, which culminated in a flagship event at London’s The Ned.
The campaign generated significant national press coverage and played a key role in thisbank’s decision to appoint Mediazoo on a 12-month PR and social retainer. The Mediazoo team will now focus on turning a strong debut into a sustained market presence.
Declan Halton-Woodward, Chief Transformation Officer, thisbank, said, “In banking, trust and visibility have to be earned together. Mediazoo played an important role in helping us bring thisbank to market with impact, clarity and confidence - launching not just a new name, but a better way to bank - customer-focused, simple and clear.”
Under the new mandate, Mediazoo will lead earned media strategy, leadership profiling, reputation management, and end-to-end social media direction. The focus is on translating early visibility into long-term authority and consistent market presence in one of the UK’s most competitive sectors.
Mediazoo will work directly with thisbank’s senior leadership to sharpen narrative, strengthen positioning, and maintain a consistent presence across earned and social channels.
Andrew McLachlan, Director of Strategic Communications at Mediazoo, said: “Banking is unforgiving. Reputation isn’t built once, but maintained under pressure, every single day. The launch put thisbankon the map. Our job now is to make sure it stays there.”
The appointment reinforces Mediazoo’s capability in delivering top-tier corporate communications for financial services organisations, where reputation, behaviour, and performance are closely interconnected.