Mediazoo appointed PR agency for Sides, UK hot chicken brand founded by the Sidemen
Appointment supports Sides’ next phase of growth during 2026, with new stores already announced in Scotland as it expands across the UK and international regions
Andrew McLachlan, Director of Strategic Communications at Mediazoo, said: “Momentum is firmly on Sides’ side, and we’re excited to help drive its expansion and elevate the brand’s presence as the UK’s fastest growing chicken brand.”
Mediazoo has been appointed as the PR agency for Sides, the UK’s fast‑growing hot chicken brand created by the Sidemen.
The official brief spans daily press office management, strategic media outreach, proactive brand storytelling and crisis communication support.
Already a major player in the UK fast‑casual scene, Sides is ramping up its expansion across the UK and international regions in 2026, with new stores already announced.
Mediazoo will support the brand through this next chapter, helping to amplify its growth and build visibility across the UK and international regions.
Andrew McLachlan, Director of Strategic Communications at Mediazoo, said: “We’re thrilled to be partnering with Sides as the brand accelerates into its next stage of growth. There’s huge momentum behind Sides already, and we’re excited to help them connect with new audiences across the UK and its international growth regions.”
Sides is part of the Hero Brands portfolio, Mediazoo will lead communications around new openings, brand awareness and expansion activity, strengthening its consumer engagement and positioning to the investor community.