The Red Line Campaign
Sexual harassment in the workplace isn't just a compliance issue – it's a cultural crisis that demands immediate action. That's why we at Mediazoo have developed 'The Red Line', a transformative campaign that goes beyond traditional training to create lasting behavioural change.
Why Now?
The statistics are stark: 97% of women aged 18-24 have experienced sexual harassment, according to UN WOMEN UK. Perhaps even more troubling, 96% didn't report it, believing nothing would change. With October's Worker Protection Act now legally requiring employers to provide sexual harassment training, the moment for meaningful change has arrived.
"Having spent over 20 years in production, I've witnessed and experienced countless instances of sexual harassment," says Liz Robinson, Managing Director of our Creative Studio. "That's why it is vital for Mediazoo to lead the way by delivering best practice when it comes to building safe and inclusive workplace cultures."
Beyond Compliance: A New Approach
'The Red Line' represents a fundamental shift in how organisations address sexual harassment. Launched during Sexual Abuse and Violence Week, our campaign lays crucial foundations for preventing sexual violence by targeting one of its core roots.
"The Red Line is all about getting rid of the ambiguity, calling out sexual harassment for what it is and not excusing it through culture or banter," explains Jodi Summer Williams, Creative Director. "It's about taking a clear, firm stand against it. Drawing it bright and saying - 'here is the line and we aren't going to tolerate anyone crossing it.'"
A Two-Pronged Strategy for Real Change
Our approach combines powerful awareness-raising with comprehensive education:
Striking Campaign Materials: Including an impactful launch film, posters, and personal testimonials that highlight sexual harassment as a universal workplace issue
Interactive Learning Module: Built with cutting-edge technology and designed for customisation across different sectors and organisational contexts
"It was important to us to have a two-pronged approach," Williams notes, "in order to really achieve the behavioural shift that is so needed - both raising awareness through a striking poster series and film, and educating through interactive digital training."
Taking a Stand
Recent high-profile cases across industries demonstrate that many organisations still struggle to address sexual harassment effectively. As Liz Robinson emphasises, "I feel it's vital for us to have a strong position in this area, not only as a business for our colleagues but also in the creative sector where we know that sadly, these kinds of behaviours have been tolerated and swept under the rug for far too long."
By combining storytelling, behavioural science, and established methodology, we're pioneering innovative approaches that drive real change. 'The Red Line' isn't just another training programme – it's a commitment to creating safer, more respectful workplaces for everyone.
Want to learn more about implementing 'The Red Line' in your organisation? Visit https://hub.mediazoo.tv/red-line for more information about the campaign and complementary access to the launch film during February and March, or email [email protected] direct.