Upskilling the Saudi leaders of tomorrow

Industry

Corporate

What We Did

Face to face learning

Strategic Comms

Challenge

Mediazoo, in partnership with the Inspirational Development Group, were tasked to support Misk, a non-profit foundation established by Saudi crown prince Mohammed bin Salman in 2011, throughout the Ignited Voices bootcamp in 2023 and 2024. ​ Ignited Voices is a comprehensive program designed to equip and prepare Saudi youth with the skills required to represent Saudi Arabia on a global stage. The bootcamp is an essential element to the program, and provides delegates hands-on training that will upskill them in becoming exceptional delegates.​​ Our team were tasked in training the delegates to improve self-awareness of presenting style and techniques whilst aligning with messaging for Saudi Vision 2030, through an immersive experience that will enable them to evolve their authentic ‘ambassador brand’ and their ‘speaker impact’. ​

Solution

How do you deliver media training, storytelling, imagery craft and acting to 100 of the best young minds in Saudi Arabia?​​ We didn't know either, until we put our minds to it.​ Our expert team of former journalists, actors and comms experts trained the delegates around the following courses:​ Public Speaking, Storytelling & Presentations ​ Media Training ​ Performance and Body Language ​ Western Audiences and Visual Storytelling ​ ​

Impact

The Mediazoo team delivered the 10-day bootcamp in Riyadh, Saudi Arabia to over 100 of Saudi's next generation of leaders, ambassadors and spokespeople. ​ Our team delivered 10 sessions each over 5 days, followed by 2 more days of intense competition and grading in UN-style forum​ The fantastic feedback from the 2023 bootcamp saw the return of the Mediazoo team in Riyadh in October 2024. ​ Here’s a glimpse of the feedback received from the delegates:​ "It was an absolute pleasure to learn from you, thank you for all your efforts" "It was a great journey working with you all, wish you all the best, thanks a lot"