Electrification Meets Ingenuity: Stories That Power Progress

Industry

Automotive

Technology

Industrial

What We Did

Brand Film

Challenge

ABB is a global leader in the innovative technology that will drive the future of industry: Electrification, Robotics, Motion and Process Automation. In 2018 ABB became the official title partner for FIA Formula E. It was a natural partnership, further advocating ABB’s passion for electrification and innovation. They wanted us to develop a series of dynamic branded films to coincide with season 6 of ABB Formula E which would showcase how they help pioneer a drive for a more sustainable future.

Solution

So far we have created a series of 14 global, highly visual, compelling films that explore how ABB and Formula E are pioneers in the drive for sustainability. We focusing on themes such as Smart Cities, Engineering, Data Driven Decisions, Sustainability and Girls in Motorsport. We set out to tell exciting stories about the possibilities of electrification and the desire to create a more sustainable planet, all while capturing the excitement of Formula E racing.

Impact

This series has been highly successful. Our most popular episode Data Driven Decisions had 1.6M completed video views on Twitter, 2.8M completed video views in total and an increased traffic to the ABB website by 40% "This  global series has been a gamechanger for ABB and their partnership with FIA Formula E. Unmatched innovation, seamless collaboration and powerful results" - ABB Client