What We Did
Adaptive Learning
Custom HTML
Blended programmes
Social Campaigns
Digital Learning
Websites
Brand Film
Challenge
With 235,000 potential advocates around the world, HSBC’ knew they had to inspire more of their people to engage with the brand on social media. However, with heavy regulations and serious punishments for posting the wrong thing, people were too scared to share. The challenge was to deliver personalised, regulatory content to people based on their regions and their roles - all in one learning experience that can be tracked on the LMS.
Solution
We created a digital solution that allowed 235,000 people to understand HSBC's social media principles in just 30-40 minutes. Using a chatbot and our proprietary code we provided all users with a personalised journey based on their roles and experience of social media. Users could scroll through a range of relevant articles and social media simulations which gave them a safe space to practice applying the principles, with immediate feedback and reassurance. These experiences were enhanced with uplifting films, with positive stories from real colleagues around the world, sharing the power of social networks to drive engagement and collaboration. A series of memorable vignettes were also used to highlight the potential pitfalls of social media in an easily understood, humorous and engaging way.
Impact
Following a huge uptake in the first 5 months social media engagement rose significantly. It was also the first successful HTML build within HSBC's LMS and was received with great fanfare by employees and the global head of Learning and Communications The solution has been so popular with users that HSBC now want to utilise the site infrastructure across the entire mandatory and compliance programme.
- Adaptive Learning
- Custom HTML
- Blended programmes
- Social Campaigns
- Digital Learning
- Websites
- Brand Film
