Communicating​ Cyber Information Security​

Industry

Consumer

Fashion

Retail

What We Did

Digital Learning

Strategic Comms

Challenge

CHANEL wanted to raise internal awareness of their Information Security Policy (CISP) across their finance and auditor employees, and external contractors. The goal was to ensure compliance with CISP protocols, while making complex, technical information accessible and engaging.​ To align with CHANEL’s brand values, the campaign needed to balance professionalism with an edge, adding a playful twist to keep employees engaged without diluting the importance of the message.​ CHANEL wanted colleagues to see these reminders of CISP in physical and digital formats.​

Solution

Media Zoo adapted a narrative that employees could connect with, by anchoring the creative copywriting in CHANEL’s CISP mascot, a cat.​ Key CISP policies, including password management, role-based access, and clear desk guidelines, were creatively communicated through witty, on-brand messaging.​ We delivered multi-format copywriting for physical assets (mugs, mouse mats, phone stands) and digital platforms (screen displays, emails), ensuring consistent messaging that resonated across touchpoints.​ The creative approach brought the CISP principles to life in a way that mirrored CHANEL’s brand tone of voice while keeping the messaging informative and engaging.​

Impact

CHANEL adopted the campaign assets, integrating them across internal platforms and employee workspaces.​ Media Zoo delivered a suite of messages alongside key visuals from our Design team, providing CHANEL with full IP rights to expand the campaign as needed.​ The flexible messaging formats allowed CHANEL to adapt the assets for future projects, ensuring long-term value.​ By transforming a technical policy into a creative and cohesive internal campaign, Media Zoo successfully helped CHANEL build a stronger security culture while reinforcing its commitment to excellence in every aspect of its business.​