What We Did
Brand Film
Digital Learning
Awards
Challenge
Burberry’s Retail Excellence Team wanted to empower store colleagues to speak confidently about the brand’s products. But the training materials—long PDFs, uninspiring slides—weren’t cutting through. The challenge? To make this knowledge unforgettable. To bring it to life in a way that resonates, excites, and sticks.
Solution
We created a series of films that immersed colleagues in the stories of heritage, craftsmanship, and the people behind Burberry’s most iconic pieces. Trench 101 was a deep dive into the world’s most famous coat—a garment designed over a century ago. We used a rich mix of archive material cut with a series of interview. Speakers included Burberry’s Head of Archive, Carly Eck, and artisans in Castleford, Yorkshire, who discuss the Trench's military origins, craftsmanship, and cultural significance. An immersive, legacy-defining story of what makes it an icon. Leather 101 took us to Tuscany, the heart of leather craftsmanship. Shot with cinematic beauty, it traced the entire journey—from raw hide to finished product—capturing the skill, precision, and passion behind every piece. The goal? To inspire colleagues and give them the confidence to share these stories with customers. These weren’t just training films. They were an escape. A moment of connection. A new way to fall in love with Burberry.
Impact
“Hearing what Castleford means to generations of families living locally, and how they pass down their knowledge and skills—it was definitely a ‘falling in love with Burberry’ moment for me. This video is a must-watch for all of us.” Burberry Retail Colleague viewing Trench 101 “This film truly opened my eyes to the quality and craftsmanship that define our leather goods. It deepened my appreciation for the artisans behind each piece—these are the kind of stories our clients want to hear.” Burberry Retail Colleague viewing Leather 101 “The film remains our most highly engaged training video and has received an incredibly positive reception from both our Retail audience and the wider Burberry community.” Burberry Client
- Brand Film
- Digital Learning
