Color Creation

Industry

Automotive

What We Did

Websites

Animation

Events

Challenge

Lexus and a designer from Miami University aimed to transform a physical event into an interactive virtual experience accessible globally. The challenge was to create a 3D model of the physical stand from a design exhibition in Miami and make it interactive for online participants.

Solution

Finer Vision developed a solution by creating a detailed 3D model of the physical stand, replicating its layout and features. This model was hosted on the Lexus website, allowing participants to engage with it virtually. Users were invited to Customise lighting designs for various elements of the display, such as the walls, car, swings, and furniture. Their selections would alter the colours and ambiance of the virtual scene.

Impact

The initiative successfully bridged the physical and virtual realms, enabling global participation in the event. Participants had the opportunity to engage creatively with the 3D model, contributing their own lighting designs. Selected designs were showcased live at the physical stand, creating a dynamic connection between the online and offline experiences. Overall, the project demonstrated the potential of virtual engagement in enhancing traditional events and reaching wider audiences.